Social media is making it's way over to broadcast.

Which newly-legal, facial-hair challenged pop star made an appearance on The Voice last Tuesday, launching the show to the top of this week’s social TV chart? Hint: It’s not Zac Efron. He’s 24. And I think he can grow a goatee

http://mashable.com/2012/04/23/social-media-tv-chart-4-23/

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